In her 1999 book “The 100 Best TV Commercials ... and Why They Worked,” the late ad columnist Bernice Kanner praised a group of smartly-done ads in a chapter entitled "Deft not daft". The following effort is not a commercial per se but it's a very clever installation for Hot Wheels in Mexico:
(Hat tip: Copyranter).
Online Sources - Amazon.com, Copyranter
Video Source - YouTube