The Weekender: Mad Man

“The Weekender” is our feature where every weekend we hope to highlight a short film, movie or documentary pertaining to the Americas. 

Leo Burnett, David Ogilvy and Bill Bernbach were some of the most influential figures in the field of advertisement. For Latin America, however, one of the most renowned names in the ad game is Washington Olivetto of Brazil. Since the 1970s, the Chairman of WMcCann Brazil has won dozens of industry awards for his unique, creative and amazing ads. He has reached such high cultural status in his native country that he graced his image for a Brazilian post office stamp and was celebrated by one of the samba schools at the 2013 Carnaval parade in Sao Paulo.

The video below the page break is the video created in his honor for earning the Clio Achievement Award last year. Included in this video are several of his critically acclaimed ads including the first Latin American entry to win top prize at the prestigious Clio Awards.

Video of the Day: “We never forget…”

Earlier this week we highlighted a very simple yet stunning ad directed by Brazil’s Washington Olivetto for Folha da Sao Paulo. For our final post of the week we will revisit another award-winning work by Olivetto. This time it is a tender, heart-warming commercial for a Brazilian lingerie brand. While one would associate overt sexuality with lingerie ads (see: Victoria’s Secret) Olivetto takes a much different approach to create a highly memorable commercial (video link):

Note: The linked ads above are Not Safe for Work.

Monday’s VOTD – Al Jazeera’s take on the elections and the Latino community

Tuesday’s VOTD – Ad for Brazilian newspaper Folha da Sao Paulo

Wednesday’s VOTD – Political ad for an Argentine presidential hopeful

Thursday’s VOTD – Commercial for the Peruvian Cancer Foundation

This afternoon’s VOTD – Ad for Danone

Have a great weekend everyone!

Sources- YouTube, The Latin Americanist

Video of the Day: Understanding the whole picture

For the rest of the week our daily video post will spotlight award-winning advertisements from the Americas.

Our first installment won at the Cannes Lions International Advertising Festival in 1988 and was from famed Brazilian commercial director Washington Olivetto. Watch and learn of the importance of going beyond facts to truly understand the whole story (video link):

Source- YouTube