“The Weekender” is our feature where every weekend we hope to highlight a short film, movie or documentary pertaining to the Americas.
Leo Burnett, David Ogilvy and Bill Bernbach were some of the most influential figures in the field of advertisement. For Latin America, however, one of the most renowned names in the ad game is Washington Olivetto of Brazil. Since the 1970s, the Chairman of WMcCann Brazil has won dozens of industry awards for his unique, creative and amazing ads. He has reached such high cultural status in his native country that he graced his image for a Brazilian post office stamp and was celebrated by one of the samba schools at the 2013 Carnaval parade in Sao Paulo.
The video below the page break is the video created in his honor for earning the Clio Achievement Award last year. Included in this video are several of his critically acclaimed ads including the first Latin American entry to win top prize at the prestigious Clio Awards.
YouTube Source – WMcCann BR
Online Sources – McCann Worldgroup