Video of the Day: Flipping the message

Yesterday we looked at an award-winning ad from Brazil’s Folha da Sao Paulo. Today we take a glimpse into politics.

Some would describe this video from the 1964 reelection campaign of U.S. president Lyndon Johnson or the infamous “Willie Horton” ad as the most memorable political videos ever. Yet the following is a political ad from Argentine presidential candidate Ricardo Lopez Murphy that is simple yet speaks volume in its message of hope for Argentina. No wonder it won a Silver Lion at last year’s Cannes Ad Festival (video link):

Sources- YouTube, The Latin Americanist