Will identity based search engines catch on with the part of the general public? A man named Johnny C. Taylor thinks so and he justifies the creation of RushmoreDrive- a search engine tailored for African-Americans:"Someone said to me, 'We don't have a white Google, why do you need a black Google?'" he said during a visit to the Times today. "And I said, 'Of course you do -- It's called Google.'"
Though the idea of race-based search engine may seem racist and half-baked, ZDNet senior editor Sam Diaz observed that search engines like RushmoreDrive could provide worthy competition for Google:
When it comes to search, going head-to-head with Google - as Microsoft, Yahoo, AOL, Ask and others have tried - may not be the best approach. Maybe the better way is to nibble away at Google’s share of the pie via one targeted group at a time. This thing with RushmoreDrive.com isn’t about race. It’s about meeting the search needs of a subset of the population. It just so happens that this subset is African-Americans. Could the next nibbler go after women or bicyclists or senior citizens?
Could a search engine aimed at Latinos be useful or unnecessary? One the one hand there has been a steady growth in the online use by Latinos so a specialized search engine may do well in that market. Such a tool could serve as a logical a next step beyond web portals like terra.com.
Conversely, the notion may backfire in that users could be pigeonholed into specific sites based on the search engine’s findings. Furthermore, a specialized search engine may be unable to cater to the needs of the diverse Latino populace.
What do you think?
(Hat tip: Metafilter).
Image- SBI
Sources- Los Angeles Times, Post Chronicle, ZDNet, Metafilter, Latin-Know
1 comment:
This could be added to the advantages for the Latino Business, they can be more active and to grow higher the economic level of the country. Relevant to the Dentistas who's providing quality services for all people who needs them. This could be their advantages to be known by the other people and country.
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