Thursday, March 15, 2007

Report: Latinos less likely to use Internet

A report published by the Pew Hispanic Center concluded that Latinos in the U.S. are amongst the least likely ethnic groups to use the Internet. Language and educational background made a huge difference according to the report:

“78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet, compared with 32% of Spanish-dominant Hispanic adults.

89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online.”

So what does this all mean? David Wellisch- founder of America Online Latino- says that tech companies need to be more active in reaching out to Latinos such as offering payment plans similar to those for cell phones. Yet the educational gap amongst Latinos is worrying and brings to mind whether policy changes via No Child Left Behind have been unsuccessful.

(Hat tip- Hispanic Tips).


Links- Hispanic Tips, Kansas City Star, The Latin Americanist, Pew Hispanic Center

Image- Pacific Northwest National Laboratory

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