Tuesday, August 25, 2015

Today’s Video: Buzzed

In early July we examined a commercial for a German company conceived by Brazilians, filmed in Uruguay, and recipient of one of the top prizes at this year’s Cannes Lions Festival. This week we will look at other award-winning commercials made by Latin American ad agencies.

Made by the Argentine creative team of Carlos Bayala and Gabriela Scardaccione, the 1995 spot below the page break received two gold Clios for a deceptively simple ad hiding a very clever twist ending:

YouTube Source – Clip40AnnReel

Online Sources (English) – Campaign Magazine, The Latin Americanist

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