We’ll return on Wednesday with a look at several news stories in the Americas including the Pope’s visit to South America and the immigration debate on the isle of Hispaniola.
This week’s video will look at several award winning ad campaigns from Latin America, and tonight we start with a short film created for Leica Gallery Sao Paulo. FNazca S&S Brazil became the firs Brazilian ad agency in sixty-four years to win the top prize at the Cannes Lions festival. Their Grand Prix-winning video pays homage to the German optics firm but was filmed entirely in Uruguay.
“This is a nearly perfect piece of filmmaking,” said Cannes Film Lions jury head Tor Myhren. “The visual storytelling is unique and stunning. The writing is absolutely amazing. And importantly, it's a category that is challenged right now with cell phones and with photography becoming a little bit less sexy,” he added.
Please check out the “Leica 100” short film after the page break (slightly NSFW):
YouTube Source – Look Ads
Online Source (Spanish) – El Observador
Online Source (English) – Adweek