Juan Valdez: an icon of Colombian coffee known around the world and whose name even appears in cafes that sell coffee and items emblazoned with his image. Now comes word from the Colombian press that the World Bank will invest $20 million in Juan Valdez Cafes as part of an international expansion of the brand. The World Bank “places a guarantee…that confirms the seriousness of Colombian coffee growers” said the president of the Colombian Coffee Growers Federation earlier today.
Mmmm, tastes like globalization!Image- Latino Hoosier (Juan Valdez and his mule Conchita hobnobbing with Presidents George W. Bush and Alvaro Uribe)
Links- Wikipedia, Juan Valdez Cafe, El Tiempo
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