Tuesday, April 10, 2007

Prostitute lists her requests as part of an MTVLA aid

MTV Latin America has started a salacious campaign in order to promote the channel’s programming. The ads for “The 10 Most Requested” spoofs people in different occupations (e.g. surgeon, chef) listing customers’ most common requests.

Yet it is the ad with a prostitute that is most tongue-in-cheek (pun intended) since her list of requests include anal sex (“in the back door”) and voyeurism (“in a public place”).

The ad itself is very funny, but it’s the justification for it that disturbs me a bit:

“As Jose Molla, agency co-founder, notes, ‘In Latin America it's a bit more flexible when it comes to that sort of thing. You can get away with more stuff.’”

Does this not seem like its pandering to negative stereotypes of the Hispanic community, especially since the prostitute speaks in English with a heavy Spanish accent? Or perhaps this is a secondary concern compared to the overall humor of the ad.


Update: Unfortunately, MTV's parent company removed the ads from YouTube; they may be available via MTV Latin America's website.

Links- AdWeek, YouTube

2 comments:

Chapín said...

Looks like they took it down...

Erwin C. said...

Dammit, the vids were taken down. Try checking http://www.mtvla.com/ if you wish to see the ads.