It is called “Latin-themed hybrid programming” wherein television channels like SiTV and Mun2 expand their programming to cover a wide range of topics affecting Latino youth. Now MTV is throwing their hat into the ring by reinventing its Spanish-language U.S. channel MTV en Español into MTV Tr3s. The modified channel will include programming in Spanish based on original MTV shows such as “MiTRL” (based on “Total Request Live”) and “Quiero mis Quinces” (based on “My Super Sweet Sixteen”). In their chase for high ratings channels like MTV Tr3s seem to understand that “the core of feeling Latino is not just about language…it really is about identity.”
Links- Reuters, New York Times (subscription needed)
Image- New York Times (hosts of “Pimpeando")
Tags- Latin America, television, culture
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