New TV ads are encouraging Brazilians to save water — by urinating in the shower. Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes. The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.So what do you think of this conservation via urination ad? Health risk or as Seinfeld’s George Costanza said "It's all pipes! What's the difference?"
SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."
(Hat tip: The Consumerist.)
Online Sources- The Consumerist, YouTube, AP
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