Tuesday, November 25, 2008

Colombians to take over Starbucks?

Starbucks has gotten some competition from the Juan Valdez Cafe chain overseen by the National Federation of Colombian Coffee Growers. Yet it appears as if success has clouded the judgment of cafetero execs:
Coffee-growing nations should buy Starbucks and create their own distribution chain as the U.S. company grapples with slowing sales, Colombia's coffee federation chief said in an interview published on Sunday…

"I am going to propose to my colleagues that we chip in to buy Starbucks. This will reinforce our fight to defend coffee origins," (Gabriel Silva) said. "What I am proposing is not so difficult. With $200 million to $300 million, the coffee world could control Starbucks."
Personally I could care less if a takeover happens so as long as Silva and his cohorts stay far away from the cheapo coffee carts.

Image- BBC News
Sources-
The Latin Americanist, Reuters, IHT

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