- Note the tone of the biographical profiles: tranquil guitar strings, warm colors, a pastoral feeling. Furthermore, the profiles cut across race and emphasized social issues.
- The segment on Obama talking with “normal people” on the Iraq war was reminiscent of George McGovern’s ads in his 1972 presidential run. (See “Change”, for instance).
- The foreign policy segment can be boiled down to two words: Middle East. (The rest of the world is chopped liver, perhaps?)
- The portion where he segued from the tragic death of his mom to a stump speech on health care appeared creepy. Conversely, his brief shout-out on immigration was a positive note since the topic seems to be taboo to both Obama and John McCain.
- All-in-all, the ad will provide much discussion at the water cooler as well as on the 24-hour news networks. More than the ad’s content it will be the attention it receives which will decide its success.
Sources- Living Room Candidate, YouTube, barackobama.com, New York Times
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