In an attempt to change attitudes towards drug consumption, Colombia’s government will launch a new anti-drug ad campaign blaming drug use in Europe for deaths caused in Colombia. Vice president Francisco Santos singled out supermodel Kate Moss by saying that “when she snorted a line of cocaine, she put land mines in Colombia, she killed people in Colombia, she displaced people in Colombia”. The campaign- entitled “cocaine curse”- includes a website as well as television and billboard advertising throughout Europe. Links- International Herald Tribune, Newsweek (U.S.), sharedresponsibility.gov.co, BBC News
Image- Channel 4 News (U.K.)
Tags-Colombia, Europe , drugs, public relations
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