Environmentalism + telenovela = sure-fire hit?

Brazilian television Globo will start filming a telenovela this month that is set in the Amazon rain forest and will emphasize the need for its preservation. The telenovela, entitled “Amazonia” will show the rise of the Brazilian state of Acre during the early 20^th century as rubber capital of the world and its subsequent downfall and abandonment by the end of the century. (Image via this site).

Brazil, television