Monday, December 10, 2007

Mexican impresario “Can’t get enough of that wonderful Duff”

A Mexican entrepreneur that trademarked and sold Duff Beer in Mexico plans to expand into South America. Since 2006, Rodrigo Contreras Diaz has been producing the beer best known as the preferred booze of Homer Simpson on “The Simpsons.” According to Colombia’s El Tiempo website, Diaz will create a South American subsidiary of his beer enterprise and has made numerous offers for expansion:

(Diaz) is in conversations with Brazilian and Colombian breweries like ImBev and Bavaria to produce and even distribute the beer... “They have yet to respond but have shown interest,” said Diaz. Duff is a premium beer with 5% alcohol that would cost between 1400 and 1700 pesos [ed. between 60 and 80 cents], depending on ether domestic production or importation. [ed. Personal translation]

Diaz is not afraid of possible legal troubles with the Duff Beer brand though he has not shied away from controversy in the past. In 2005, he published 5000 copies of a book entitled “Achievements of President Vicente Fox”; all the pages of the book were blank.

Sources (Spanish)- El Universal, El Tiempo, LaNacion.com.ar, terra.com

Image- ehui.com


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