Video of the Day: Soda’s back!

Tonight marked the first concert in the reunion tour of legendary Argentine rockeros Soda Stereo. A crowd of over 70,000 fans in Buenos Aires’ Estadio Monumental marked the triumphant return of the seminal rock group for the first time in a decade. Two more concerts will take place over the weekend at the Argentine capital before the “Me verás volver” (“You will see me return”) tour makes stops in Peru, Colombia, Mexico, ands the U.S. over the next two months.

Argentina’s Telecom Personal created an ad in honor Soda’s return that highlights the impact the group has had on music. It’s a smart, touching, and fantastic commercial that hits all the right notes (pun intended).

Video link:

(By the way, we happened to catch the piss-poor tribute to Soda Stereo at the end of Thursday’s MTV Latinoamerica Awards. Click here if you masochistically want you ears to bleed).

Don’t forget to send in your suggestions for the fifty greatest songs of the 1990s in the Americas! (More details here).

p.s. Please sign this “petition” to suggest that Soda Stereo perform in New York. (If they can have gigs in Los Angeles and Miami then surely they can stop by La Gran Manzana!!!)

Sources (English)- The Latin Americanist, YouTube, NYRemezcla.com

Sources (Spanish)- La Tercera, Clarin, La Razon, sodastereo.com