Thursday, May 17, 2007

South American Cerveza



Brewer SABMiller can thank Latin American beer drinkers for a rise in profits this year.

The company, which brews brands like Miller Lite and Pilsner Urquell, reported a 15 percent increase in profits to $1.6 billion this year, in great part due to a 27 percent rise in Latin American earnings despite a 17 percent slump in North America.

The company also enjoyed a 29 percent increase in Europe, Forbes reported May 17.

Colombia, Peru and Ecuador are the biggest markets for SABMiller and Lager its strongest product in South America.

Earnings in the United States have dropped because of high aluminum costs and consumers choosing wine and spirits instead of beer.

After South Africa, Latin America is SABMiller’s strongest market, bringing $915 million in profits for the year.



Photo: The Bottom Shelf

Link: Forbes

2 comments:

  1. I haven't tasted Miller and I didn't know that it was popular in latin american at least they are getting a huge profit with it.

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  2. This is something easy to comprehend because beer is one of the best drinks in the world everybody drinks beer, nuns, fathers, children, I say it because in many countries this is a costume.

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